A Few Words

About Us

Don’t be afraid to get creative and experiment with your marketing.

Berdua Sama Niaga

Berdua Journey

Started from 2012 with a small group of freelancers from various niches, the group had then evolved into a multidisciplinary conglomeration working in sync with each components to achieve a common goal. The official establishment and corporate branding are conceived afterwards, cementing the determination to evolve further.

" Sometimes it is the people who no one imagines anything of who do the things that no one can imagine." -Alan Turing
Useful Marketing

What makes marketing creative? is it more imagination or innovation?

In the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “product/market fit.”

Think like a startup

The start-up Checkr represents a trend we are seeing more of in the Bay Area in particular. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. For its background check solution, Checkr wasn’t getting the results it wanted from traditional sales and marketing tactics as it expanded into new market segments. 

They realized they had to think beyond marketing as promoting an existing product. Adopting an agile method of customer testing and rapid iteration, they worked with engineering to rethink the product and bring a “minimum viable product” to market for these new buyers. As a result of this integrated, agile approach, the company easily hit some early 2017 revenue targets with conversion rates that are four times what is traditionally seen in the industry.

The changes happening in consumer behavior, technology, and media are redefining the nature of creativity in marketing. The measure of marketing success isn’t the input, whether that’s the quality of a piece of content or a campaign, but rather the value of the output, whether that’s revenue, loyalty, or advocacy. Marketers of the past thought like artists, managers, and promoters.

Today’s marketers need to push themselves to think more like innovators and entrepreneurs — creating enterprise value by engaging the whole organization, looking out for the entire customer experience, using data to make decisions, and measuring effectiveness based on business results.

working together for excellence

Our Collaborative Demo Product